Drive Growth for Smoothies & Juices


As per the market research report, two categories of products are going to have positive growth. You will notice juices have experienced 10.6% growth since 2005. Today, they are served in almost 61.2% of various restaurants of the country. This shows the usefulness of juice as a beverage and also in the cocktails.

Meanwhile you can find smoothies on 8.0% of any kind of menus, which starts from 6.2% of fine-dining to 9.6% in QSR and also 13.1% of fast-casual. Since, menu incidence is somewhat off since the prime of 2012, progress over the past eleven years has settled for 13% range.

Let us see few more ideas about juice and smoothies in this small article.

People usually feel good for any product which is often purchased partially or fully prepared and can be poured into your glass or dispenser while serving. Few successful brands like Nature’s Touch, Planet Smoothie and Jamba Juice continue to grow because they are adding now many more food items. All these beverages can easily fit into various commercial, traditional and other outlets of noncommercial food service.

Spotlight on juices

Apple, orange or carrot! There are number of popular juices that are liked by people nowadays which is a surprise, but as per as the studies their marketing in the form of juice is further widening. According to a well-known market research company, the most popular flavor of juices is:

Apple, Beet, Carrot, Cranberry, Grapefruit, Guava, Mango, Orange, Pineapple, Pomegranate, Strawberry, Tomato

Also, the growth in all these not so familiar juices has grown in explosive proportion. Beet juice, as an example, has grown at the rate of 95.3% during the last four years that ended in 2016. Followed by is strawberry with 27.9% and pomegranate with 26.9%, and finally apple with 24.1%.

Spotlight on smoothies

The trends of flavor in smoothies are much more exciting what you can find in case of juices. As per the report of the market research company, growth of at least more than 27 different varieties of smoothies were studied ranging from strawberry that can be found in 77.3% among the various commercial food service companies who are serving smoothies.

Few fast growths have been found in vegetables like carrot and kale, and also in lemon and few other tropical and exotics like pomegranate and passionfruit. Following is the list of flavors which is gaining popularity.

  • Açaí
  • Apple
  • Banana
  • Berry
  • Blackberry
  • Blueberry
  • Carrot
  • Chocolate
  • Coconut
  • Kale
  • Kiwi
  • Lemon
  • Mango
  • Orange
  • Papaya
  • Passionfruit
  • Peach
  • Peanut Butter
  • Pineapple
  • Piña Colada
  • Pomegranate
  • Protein
  • Raspberry
  • Strawberry
  • Tropical
  • Vanilla

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